Founded in 2003 by a group of surfers and creatives who shaped the brand around an alternative surf lifestyle, Rhythm set out to pave its own way in a market dominated by large commercial surf brands.
We set out to create an alternative label, designed by surfers and inspired by the Australian coast: by the melody of the waves, by quality materials, by elegant design and sustainable practices. A diverse community of surfers, musicians, travellers and artists that tapped into Australia’s unique coastal heritage.