With surfing at it’s core, ritual vision is inspired by the Surf films and photography of the past, referencing and delving deep into the archives of the golden years of surf culture when individuality ran free.

We are energized by the unique people that inspire us by bringing an individual approach to surfing and whatever their creative ventures may be.

Over time ritual will bring together a powerful team of these ground breaking humans that are constantly pushing the boundaries and walking to the beat of their own drums.

These are the people that will inspire ritual to constantly create and supply cutting edge products and designs for everyone from the corest surfer to the street savvy kid looking for something fresh, at an affordable price with the environment in mind.